How to protect your search engine rankings

The solid news is fact that look about engines have figured this check out, and are now on guard in behalf of "spam" pages and sites fact that have increased their rankings on the part of artificial methods. The dismissed news is fact that wsome ennobled quality, all around above-board sites are being mistaken in behalf of these web page criminals. When a look about engines tracks come down such a site, fact that site is demoted in (read out as well Natural Search Engine Optimization) or all around removed from the look about enbgine's index. Your page may be in _danger of eing caught way up in the "spam" net and tossed from a look about engine's index, even though you have done duck soup to deserve such harsh treatment.

But (read out as well Seo Elite ) are things you can do without - and things you should be sure NOT be in place - which will prevent this acceptable of misperception. Google pioneered this criteria in behalf of assigning website ranking, and virtually each and all look about engines on the Internet now use it. Link popularity is mostly based on the quality of sites you are linked to. There are legitimate ways to get off at a guess increasing your link popularity, but then at a rate of a very time, you must be scrupulously scrupulous at a guess which sites you choose to link to.

Google frequently imposes penalties on sites fact that have linked to other sites solely in behalf of the purpose of artificially boosting their link popularity. " They have actually labelled (read out as well Natural Search Engine Optimization ) links "bad neighbourhoods.

You can bring up a toast to the that you cannot be penalized when a dismissed neighbourhood links to your site; penalty happens only when you are the all alone sending check out the link to a dismissed neighbourhood. The first thing to out is whether or not the pages you have (read out as well Search Engine Optimization For Christian Writers ) to have been penalized. But you must check up, and double-check, each and all the links fact that are quick on your links page bring out sure you haven't linked to a dismissed neighbourhood. The most direct way be in place this is to download the Google toolbar at a rate of http.

//toolbar. Com. Google. You will then and there look over fact that most pages are given a "Pagerank" which is represented on the part of a sliding green scale on the Google toolbar.

Do not link to any one site fact that shows no green at a rate of each and all on the scale. It is any more than likely fact that these pages have been penalized. This is especially serious when the scale is all around grey. If you are linked to these pages, you may catch their penalty, and like the flu, it may be heavy get well from the infection.

There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. However, do without make (read out as well Best Search Engine Optimization Company) fact that you closely keep a check on these acceptable of links clear up fact that at a rate of some point they do without not sustain a penalty once you have linked way up to them from your links page. These sites have not been penalized, and their links may grow in value and popularity. Another evil tips and tricks fact that illicit webmasters use to artificially boost their link popularity is the use of hidden text.

Search engines usually use the words on web pages as with a factor in forming their rankings, which means fact that if the text on your page contains your keywords, you have any more of an opportunity to increase your look about engine ranking than a page fact that does not contain text inclusive of keywords. For example, they have used the keywords but then made them a very colour as with the background colour of the page, such as with a plethora of white keywords on a white background. Some webmasters have gotten around this formula on the part of hiding their keywords in a way such that fact that they are invisible to any one visitors to their site. You cannot look over these words with the complacent eye - but then the eye of look about engine spider can spot them easily.

A spider is the program look about engines use to index web pages, and when it sees these invisible words, it goes back and boosts fact that page's link ranking. As after a in short time as with a look about engine perceive the use of hidden text - splat. Webmasters may be charming and every such that often devious, but then look about engines have figured these tricks check out. The page is penalized.

The downside of this is fact that every such that often the spider is a little overzealous and will penalize a page on the part of mistake. To avoid any one risk of false penalty, simply direct your webmaster not to assign a very colour to text as with the background colour of the page - ever. For example, if the background colour of your page is grey, and you have placed grey text inside a black box, the spider will only get let down to note of the grey text and assume you are employing hidden text. Another potential problem fact that can result in a penalty is called "keyword stuffing.

" It is serious to have your keywords come out in the text on your page, but then every such that often you can get off a bit overboard in your enthusiasm to please those spiders. This is the ratio of keywords to for the rest of the words on the page. A look about engine uses as what is called "Keyphrase Density" to determine if a site is trying to artificially boost their ranking. Search engines assign a limit to the number of times you can use a

keyword a mountain time ago it decides you have overdone it and penalizes your site. If this is the case,it is autocratic in behalf of keyword density to soar. This ratio is quite ennobled, such that it is heavy to get ahead of without sounding as if you are stuttering - unless your keyword is part of your company name. So, if your keyword is "renters insurance," be sure you don't use this phrase in every sentence.

Carefully edit the text on your site such that fact that the copy flows naturally and the keyword is not repeated incessantly. The final potential risk factor is of note as with "cloaking. A solid rule of thumb is your keyword should never come out in any more than by half the sentences on the page. " To those of you each of which are creditable Trekkies, this concept should be autocratic figure out.

For for the rest of you. The page the spider sees is "cloaked" in so far as it is invisible to regular traffic, and deliberately set-up to bring up the site's look about engine ranking. Cloaking is when the server directs a visitor to all alone page and a look about engine spider to a different page. A cloaked page tries to feed the spider everything it needs to rocket fact that page's ranking to the great of the list.

It is native fact that look about engines have responded to this act of deception with healthy enmity, imposing steep penalties on these sites. " This acceptable of shielding is vain these days due to the use of "off page" elements, such as with link popularity, fact that cannot be stolen. The problem on your come to an end is fact that every such that often pages are cloaked in behalf of legitimate reasons, such as with prevention against the theft of code, as many a time as with not referred to as with "pagejacking. To be on the shining side, be sure fact that your webmaster is aware fact that absolutely no cloaking is diligent.

Make sure the webmaster understands fact that cloaking of any one acceptable will put your website at a rate of good risk. So be sure to keep a check on your site closely and avoid any one appearance of artificially boosting your rankings. Just as with you must be creditable in increasing your link popularity and your ranking, you must be equally creditable guard against being unfairly penalized.